Eugénie FitzGerald has worked in the nexus of social change and business in a variety of dynamic leadership roles designing and implementing new strategic initiatives. Ranging from designing a city-wide implementation plan to shift to a paperless payday, to leading the first initiative that designs and implements solutions to LGBT poverty, to becoming the President of the for-profit side of an innovative leadership enterprise – her leadership roles have had the common thread of being entrepreneurial and generative. Currently she is pursing a hypothesis on how to leverage the tech sector for social change, by first building skill and experience running a tech business. She is the General Manager of BorrowLenses.com, a midsized online camera and video rental company with a mission to advance the photographic and cinematic dreams of their customers by delivering superior, cutting-edge gear and providing exceptional customer service. She also sits on the Board of Advisors for two sister organizations, the Center on Business and Poverty, and Progress Through Business. She has an amazing and charismatic baby, a rockin wife and a mélange of animals at home in San Francisco. In her free time, she enjoys photography, crafting and traveling.